At adidas, they are are rebellious optimists driven by action, with a desire to shape a better future together. They see the world of sport and culture with possibility where others only see the impossible.
Every great story has a beginning. This one started in a small town in Bavaria, Germany. After starting out in his mother’s wash kitchen, Adi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin were first rewards and milestones – and only the start of Adidas’ story.
Adidas’ commitment to sustainability has been embedded into our business practices for over two decades and is rooted in their purpose that ‘through sport, we have the power to change lives.’