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Never Stop Exploring

The North Face: Shaping the future of human/nature.

The North Face’s fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern-day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

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Brand History
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Named after the coldest, most unforgiving side of a mountain, The North Face legend began, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition that continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.

The North Face has set an ambitious goal to ensure all products made are with recycled, regenerative, organic or responsibly-sourced renewable fabrics. They are committed to improving the environmental performance of their products through innovations in materials development and manufacturing. The brand co-founds The Outdoor Industry Conservation Alliance with REI, Patagonia and Kelty and distributes its collective annual membership dues to grassroots organisations working to protect North America.

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