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Committed to making nature more accessible for everyone

Fjallraven: Forever Nature

Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, Fjallraven focuses on simplicity and practicality and has the utmost respect for the environment.

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Brand History
Sustainability

Fjallraven was born out of the vision to make nature accessible to more people. Fjallraven’s founder, Ake Nordin wanted to create a backpack that held gear whilst sitting comfortably on his back. Nordin was always fueled by the stubborn belief that there must always be a way, thus meaning the Fjall raven collection expanded significantly, with tents, sleeping bags, jackets, and trousers.

Throughout the years, Fjallraven has put more and more emphasis on their sustainable development; to develop on nature’s terms. In the last 20 years, they have introduced the Eco-Shell, the Down Promise and the Fjallraven Way – their Code of Conduct.

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