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Driven by Technology

Under Armour: Empowering Athletes

Under Armour started with one T-shirt that gave athletes an undeniable advantage, and they ended up completely changing the way athletes dress. Today, innovation is their lifeblood and the key to delivering on their Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.

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Brand History
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Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player-turned-entrepreneur who was tired of sweating through his T-shirts at practice. Plank set out to create moisture-wicking sports apparel that would keep athletes cool and dry while they exercised.

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